As the newsroom’s new mobile and social leader one of the first tasks was to find and review the company’s current state.
I rounded up all of the Register’s then more than 40 Facebook pages and more than 100 Twitter accounts. I worked with the owner(s) of each account to understand if staff expected to continue engaging with audiences.
In cases where accounts were inactive and were not going to be reactivated I closed down the accounts and gave the audiences new options of how to connect with our staff and products.
At the same time, I started sending out monthly social newsletters to the newsroom. The newsletters include statistics, social news and best practices.