Project: Clean up OCRegister social accounts

Link: OCRegister Facebook pages

Link: OCRegister Twitter accounts

As the newsroom’s new mobile and social leader one of the first tasks was to find and review the company’s current state.

I rounded up all of the Register’s then more than 40 Facebook pages and more than 100 Twitter accounts. I worked with the owner(s) of each account to understand if staff expected to continue engaging with audiences.

In cases where accounts were inactive and were not going to be reactivated I closed down the accounts and gave the audiences new options of how to connect with our staff and products.

At the same time, I started sending out monthly social newsletters to the newsroom. The newsletters include statistics, social news and best practices.

The Register’s current Facebook pages and Twitter accounts.

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