One of my main frustrations is that all efforts to allow Register’s to share content have not been as successful as hoped for. So, I set out on brainstorming over a few weeks about why those efforts failed. Rather than being upset about the situation, I wanted to do something about it. I wanted to come up with my idea for user content.
My idea is #shareoc. Rather than building a website, or a mobile app, or a group on a social networking site – I want to build a system. And, I want the focus to be about why people share content.
My ideas on why people share content:
Status: People naturally want to be seen as having some sort of worth by other people. This is not about people being conceded – but it is about having ideas and contributions validated by the community.
Results: People want to share something so that it impacts someone else. People tweet about being stuck in a bad accident so they can complain and so that others might be able to be saved from sitting in the same traffic. People report potholes to city hall so that the potholes can be fixed.
With ShareOC – I want to provide a way for people to easily share content with the Register’s valuable audiences. I want the system to be built across channels – rather than being based around one thing (like how iReport is built around a website – which means less social and mobile integration at the core level).
Thanks for following and we’ll see how the project goes!
Gary Robbins
Excellent, pro-active thinking.$