Project: Improve engagement on Twitter

Link: @OCReggie on Twitter

As part of my social work, I am working on reinvigorating the OCRegister’s main Twitter account @OCReggie.

One change is I added two new people to the account’s management crew (we now have eight). This allows for one permanent sub and for one person to be the on-call night and weekends person (alerts are sent by our newsroom editors, but this person jumps in to listen and help people during big off-hours events). The two new people lets us have more people available during disaster times (such as wildfires) and to embed social into the newsroom’s core, rather than just being managed by geeks (like myself) in the corner.

I also sent out my goals and thinking behind the account and I’m following up with staff to make sure the account is less formulaic and more engaging.

Why does OCReggie exist?

  • To learn about the community (story ideas, reader-generated content we should include in our publications, topics we should cover, sources)
  • To enrich the community (send alerts about breaking news, help people find answers, begin or join in on conversations about o.c.’s daily interesting news and information).

I’d like for us to do more of the following:

  • Listening to people
  • Talking with people
  • Finding story, source, topic and content ideas
  • Sending out relevant content – not just OCRegister staff-created content

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