Link: Announcement of Lariat iPad news app
In September 2014 I co-taught a course at Saddleback Community College on “Interactive Media Design.”
The course was proposed to the state by my friend, Amara Aguilar, who was then department chair at Saddleback. She decided to leave for USC, so I was brought on to develop and act as lead teacher for the mobile journalism design course.
I was hired two weeks before the semester started, and in that short time I wrote the course syllabus and planned the first few weeks of course content for myself and the assistant teacher, MaryAnne Shults.
It was a whirlwind semester, especially as the course was considered a “go” with only two students, because it was such a valuable topic to the university.
In that one semester, our course introduced students to researching audiences, developing a strategy, building content for a mobile publication, designing a mobile app, submitting to the Apple App Store and marketing a product.
The iPad app was approved and published in the iTunes App Store for a few months. It is no longer published, however, due to the cost of hosting the app.
The Register’s mobile share (how many of the total page views come from smartphones) continues to grow, edging towards 50 percent.
The chart, at right, shows the climb of smartphone news consumers. The large jump seen in early 2012 is because analytics were improved in our mobile app allowing us to see all user activity in the app (before that we could only see some of what people viewed during a visit)
A timeline of the mobile share for the month of July over the past few years:
- 2008: 0.10%
- 2009: 6.12%
- 2010: 9.27%
- 2011: 13.98%
- 2012: 40.58%
Tracking the mobile share helps to understand the changing nature of our audience. Gone are the days when people just got news from one medium – be it the newspaper, radio or television.
Today’s population is getting information in all sorts of ways and our job is to deliver news how and where people want the information.
Here’s my presentation on mobile that I gave at the ASNE Conference earlier this year in San Diego.
A description of the panel: ” Learn how to design mobile experiences for maximum impact and how to leverage new or existing tools and technologies efficiently as you enter the mobile space. Panelists will offer advice and examples of how to create mobile products with impact and what newsroom changes are needed to create successful mobile content.”