Right as we finished up the Freedom mobile strategy, the iPad was announced.
Our mobile group with a few new people added got to work on figuring out our approach for tablets.
Months later, the strategy and funding were approved by management.
Now the fine design details, specific content plans and workflow changes are now being decided based on the strategy our small tablet team (the small working group included myself and three others).
The key to our tablet strategy is that tablets are a true hybrid medium. At the present moment, tablets represent a perfect blend between online and offline, tactile and digital, involved and lean-back, mobile and desktop. Stay tuned on the latest tablet products to emerge based on this strategy.
I took the lead on building a new OCRegister mobile website soon after the Freedom mobile project was approved.
The first version of our mobile site had these goals: be built by the Freedom IT department (rather than hosted and developed by a third-party), include multiple photos when included with stories, and add full metric tracking so we can learn how people use the site.
The new site may not be flashy, but it has solved numerous problems we experienced with the third-party mobile site and having access to full metrics has been invaluable as mobile traffic grows.