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In August 2008 I was selected to work on a nine-person team devoted to reorganizing the Orange County Register’s newsroom staff around content verticals. The team spent about a month researching all the proposed ideas and putting together a plan that was approved by the Register editor and Register deputy editors. The reorganization was put into place in September 2008.Read More →

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Link: Around Disney Link: Sonya Smith’s posts on Around Disney In March 2008 the technology reporter returned from maternity leave and I was moved over to the tourism beat while that reporter went on maternity leave. I was given a project: build a successful community around tourism news. The blog I was given was called OC Resort. The highest month of page views was 10,000. The monthly average was 5,000. Many other websites had laid claim to the passionate and uber-passionate Disney fans. OC Resort was known only as a blog covering the politics of Disney and the city of Anaheim. I was given fiveRead More →

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Link: Mobile Moves I began covering technology in October 2007 when the Register’s technology reporter went on maternity leave. After a few months on the job, my editor Kevin Sablan and I began realizing the huge growth and future in mobile. After tossing several ideas around we settled on a crazy idea: to cover mobile applications. Mind you: this was December 2007. Apple did not allow apps to be developed for the iPhone until spring 2008. Sure mobile apps were around before the iPhone allowed them – but Apple made “apps” a regular thing. We were so early to the game that I was ableRead More →

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In 2005 I began working on the Register’s website. At the time, reporters and editors did not touch the website. Web editors across the newsroom were tasked with shoveling all the print content online. But I wanted to make sure my photos got online – and in color. I wanted to see how many people were viewing our website, the Irvine section of the website and my articles. I worked with the Central County web editor who was patient and kind enough to show me the ropes of our online content management system and the analytics. She even let me post my own content onlineRead More →