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Clip: Record crowds eat through the OC Fair

Link: Record crowds eat through the OC Fair

Link: Storify wrap-up of #OCFair tweets

In a regular story, wrapping up the last day of the Orange County Fair, I was able to use social media to add valuable information to my story.

The first big help was in finding a person to talk to about this year’s fair. Rather than going to the fair and wandering around aimlessly looking for an interesting person, I looked up the OC Fair Foursquare mayor. I asked her via Twitter if I could interview her for my story and she agreed. She turned out to be a fair employee, a bartender, who attended all but one day of this year’s fair. She’s also been to the fair every year since she was a small girl. One hour later, I had a story with great insight provided by the fair’s “mayor.”

I also used Storify to bring in some interesting details from the fair’s last two days. The tweet quotes show the human side of the fair’s final weekend – as told by its attendees.

Posted in Clips, Reporting, Social.

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Presentation: Mobile + Media

Here’s my presentation on mobile that I gave at the ASNE Conference earlier this year in San Diego.

A description of the panel: ” Learn how to design mobile experiences for maximum impact and how to leverage new or existing tools and technologies efficiently as you enter the mobile space. Panelists will offer advice and examples of how to create mobile products with impact and what newsroom changes are needed to create successful mobile content.”

View more presentations from Sonya Quick

Posted in Mobile.


Mobile share continues to grow

The Register mobile share continues to grow. The chart at right (click to expand) is one of many that I generate and update monthly to illustrate the past, current and projected mobile audience trends for the Register.

“Mobile share” is a figure I use to explain how much of our content is accessed by people using a mobile device (smartphone or tablet). The number compares total mobile page views to total digital page views (mobile + desktop website).

Notes about the Register’s mobile share:

  • OCRegister mobile share crossed the 15% mark for the first time with 15.92% in June 2011.
  • The Register crossed the 10% mark in October 2010 and the 5% mark in May 2010.

Posted in Mobile.