Project: Building an audience-focused newsroom

As part of improving how we engage with audiences and how we serve mobile and social audiences, I am working with newsroom management to change the workflow and expectations for reporters, photographers and editors.

The newsroom’s first large transition during my time was from print-only to web-first. The newsroom’s new movement is to be audience-focused evenly across multiple channels.

The image at left shows the workflow steps for every journalist in delivering to our many audiences (print, web, mobile and social).

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