I took the lead on building a new OCRegister mobile website soon after the Freedom mobile project was approved.
The first version of our mobile site had these goals: be built by the Freedom IT department (rather than hosted and developed by a third-party), include multiple photos when included with stories, and add full metric tracking so we can learn how people use the site.
The new site may not be flashy, but it has solved numerous problems we experienced with the third-party mobile site and having access to full metrics has been invaluable as mobile traffic grows.