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Register’s mobile share continues to grow

The Register’s mobile share (how many of the total page views come from smartphones) continues to grow, edging towards 50 percent.

The chart, at right, shows the climb of smartphone news consumers. The large jump seen in early 2012 is because analytics were improved in our mobile app allowing us to see all user activity in the app (before that we could only see some of what people viewed during a visit)

A timeline of the mobile share for the month of July over the past few years:

  • 2008: 0.10%
  • 2009: 6.12%
  • 2010: 9.27%
  • 2011: 13.98%
  • 2012: 40.58%

Tracking the mobile share helps to understand the changing nature of our audience. Gone are the days when people just got news from one medium – be it the newspaper, radio or television.

Today’s population is getting information in all sorts of ways and our job is to deliver news how and where people want the information.

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