Right as we finished up the Freedom mobile strategy, the iPad was announced.

Our mobile group with a few new people added got to work on figuring out our approach for tablets.

Months later, the strategy and funding were approved by management.

Now the fine design details, specific content plans and workflow changes are now being decided based on the strategy our small tablet team (the small working group included myself and three others).

The key to our tablet strategy is that tablets are a true hybrid medium. At the present moment, tablets represent a perfect blend between online and offline, tactile and digital, involved and lean-back, mobile and desktop. Stay tuned on the latest tablet products to emerge based on this strategy.