Voice of OC is a hard-hitting investigative news agency and thus, I worked to build better transparency for our own financials.

My work has built our Guidestar nonprofit page to reach Platinum ranking in terms of transparency. This allows our readers, subscribers and donors to better understand our finances, operational structure and impact.

This ranking is just one piece of better telling Voice of OC’s story for the long-tail work of building a stronger reader revenue funnel.